If I haven't had my coffee then I don't have anything good to say… That doesn't mean I'll be quiet.
Product Manager. New to San Francisco.
Catching Elephant is a theme by Andy Taylor
Whatever it looks like, Apple will no longer be running a $10 million campaign for Adidas1. Of course, one would assume a campaign like this would include complex and extravagant custom integrations, but let’s say it did not. What might $10 million buy?
Because ad rates can range dramatically depending on targeting, topic, geo, time frame, etc, I’ll use Adify’s network as a baseline. In Q2, 2010 the beauty and fashion sector on Adify’s network averaged a banner rate of $3.14 CPM2.
$10,000,000 would buy:
Yes, that is over three billion impressions. This means that every person in the United States of America (all 307 million of us3) could see the ad slightly more than 10 times each. I don’t even think I have seen the Geico squealing pig ad 10 times yet, and Hulu Plus is actively trying.
Frommer, Dan. Adidas Gives Up On Apple’s iAds Because Steve Jobs Is Too Much Of A Control Freak — Scuttlebutt. 2 Oct. 2010. ↩
United States Population Estimates, 2009. U.S. Census Bureau. ↩
